The box office dominance of Avatar continues, with the news that James Cameron's film has now become the second biggest of all time. It's taken less than three weeks for the film to achieve this, and on day 20, its takings worldwide stood at $1.135 Billion. That's seen it overtake Lord Of The Rings: Return Of The King's $1.119 Billion, and the only film that stands ahead of it is Cameron's own Titanic. Its take of $1.843 Billion seems to be out of Avatar's reach to some, but I doubt it. Even if you take into the account of inflation, the higher cost of ticket prices and the fact that many are paying a premium to watch the film in 3D, this is a staggering achievement to say the least. This means that, for the fourth time in his career, Cameron has made the most expensive film of all time (Terminator 2, True Lies, Titanic and now Avatar), and each time he's won the gamble and made huge sums of money the other side. Is there any stopping of the Avatar juggernaut? Probably not.
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